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During the course of the scam, the scammer may ask you to contact 2-3 different people that the scammer claims are also involved with the transaction as a psychological technique designed to make the transaction seem more legitimate. In most cases though you are dealing with only one scammer who is acting behind all of the various different personas being presented.
These scams are a form of what is known as Advance-Fee Fraud. Please click here to read more about the psychological techniques used to deceive people with Advance-Fee Fraud scams. The following article on Wikipedia also explains more about Advance-Fee Scams in general: Wikipedia Link